top of page
![LOGO WHITE.png](https://static.wixstatic.com/media/e06fed_d434e0a34c184dc28511e4b3b03bb041~mv2.png/v1/fill/w_56,h_69,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/LOGO%20WHITE.png)
ORIENTATION PROJECT
BRAND AUDIT & SPECULATIVE PIVOT
I-PACE COFFEE STATION
BRIEF OBJECTIVE
Walk into the city and choose a restaurant / bar / eatery / coffee shop that we're fascinated by in the cape town cbd, as this industry has been severely affected by the pandemic.
BRIEF aim
Speculate how a given business might adapt more effectively to the challenge of the pandemic.
TASK
complete a visual audit of business - photograph menu, building facade, interior design.
Identify a business partner to offer a new value proposition to customers.
VISUAL AUDIT PRESENTATION
On this orientation project, we were tasked to complete a visual audit of out chosen business and to offer, and identify a business partner to offer our new value proposition to customers. Here is the full presentation of my Visual Audit , with the new value proposition offer below
bottom of page