ORIENTATION PROJECT

BRAND AUDIT & SPECULATIVE PIVOT

I-PACE COFFEE STATION

BRIEF OBJECTIVE

Walk into the city and choose a restaurant / bar / eatery / coffee shop that we're fascinated by in the cape town cbd, as this industry has been severely affected by the pandemic.

BRIEF aim

Speculate how a given business might adapt more effectively to the challenge of the pandemic.

TASK

complete a visual audit of business - photograph menu, building facade, interior design.

Identify a business partner to offer a new value proposition to customers.

VISUAL AUDIT PRESENTATION

On this orientation project, we were tasked to complete a visual audit of out chosen business and to offer, and identify a business partner to offer our new value proposition to customers. Here is the full presentation of my Visual Audit , with the new value proposition offer below